Investing has never tasted so good
Joining La Belle Liégeoise means going into business alongside a fast-growing brand built on the sweet and savoury Liège waffle.
We give you a proven concept, a strong identity and the right tools to open and run your own shop with confidence.
Your journey
The key stages of the adventure ahead
From sending your application to the opening of your shop, eight stages mark out the journey.
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STAGE 01
Sending your application
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STAGE 02
Getting to know the La Belle Liégeoise concept in depth
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STAGE 03
Confirming the partnership and the project
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STAGE 04
Choosing and approving the premises
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STAGE 05
Practical and theoretical training
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STAGE 06
Financing the project
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STAGE 07
Fitting out and organising the shop
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STAGE 08 · THE BIG DAY
Opening your La Belle Liégeoise shop
Ribbons, waffles on the house and your first customers: your shop finally opens its doors.
The adventure starts now
To submit an application, please fill in the form below.
Before you take the plunge
The best way to form a view is still to go and see. Our locations cover every format — corner, shop, kiosk, food truck, counter — and are listed on the Find us page. Step into the one closest to your project, watch the flow of customers, the size of the counter, the service time.
As for the menu, what you would be offering is set out here: the Liège waffles and their nine doughs, the sweet creations, the savoury waffles and the artisan ice cream. Not every shop carries the full range: it depends on the format and the location.
For a question that is not an application, the contact form is the right place — applications sent above are handled separately.