From Liège, all the way to Toulouse
La Belle Liégeoise takes you back to the sweetness of childhood. Crisp outside and tender inside, our lactose-free waffles reinvent themselves season after season. Inventive recipes, shaped by what each of us likes best.
The origins
The Liège waffle, also known as the sugar waffle, is unsurprisingly Belgian. According to the oldest accounts, its recipe was written down in the 18th century thanks to the Prince-Bishop of Liège. Wanting something sweet and full of flavour to please his palate, he is said to have asked his cook to surprise him.
The promise was kept, with the creation of the true Liège waffle recipe: pieces of pearl sugar folded into a vanilla dough.
Our story
One of them set himself the challenge of introducing the Liège waffle to the south of France. The other soon joined him in the adventure.
The first settled there out of love for the pink city, bringing with him one of his home country's emblems so that the people of Toulouse could taste it. The resounding success of his pop-up counter was the start of a fine story told in flavours. Joined by his brother, together they took the plunge and opened their first shop in the centre of Toulouse.
And here we are. The streets of the pink city now carry the warm scent of La Belle Liégeoise. This is only the beginning of a delicious journey for two passionate brothers.
Limited editions
Our Liège waffle reinvents itself for the autumn season: a waffle with the delicate, sweet taste of walnut, crisp and soft at once. A fruity flavour that pairs beautifully with chocolate, and brings with it the richness of the vitamins and fibre walnuts contain.
Composition. Our recipe, free from preservatives, industrial colourings and additives, is made with walnut extract and pieces of French walnut kernels.
Did you know that the speculoos biscuit is Belgian too? La Belle Liégeoise has created a waffle dough with the delicate taste of speculoos, bringing out both the sweetness of the traditional waffle and the much-loved blend of cinnamon, nutmeg and ginger. Perfect with a coffee.
Composition. Our recipe, free from preservatives, industrial colourings and additives, is made with pieces of Belgian speculoos.
Here is a surprising recipe from La Belle Liégeoise. We have given our traditional recipe a kick by adding Espelette pepper, straight from the Basque Country. A startling marriage between the heat of the pepper and the sweetness of the waffle dough.
Composition. Our recipe, free from preservatives, industrial colourings and additives, is made with French Espelette pepper and vanillin from Denmark.
To make the most of spring, La Belle Liégeoise offers a traditional waffle with the soft, fruity flavour of raspberry. For extra indulgence, our recipe goes perfectly with white or dark chocolate — and a hint of whipped cream.
Composition. Our recipe, free from preservatives, industrial colourings and additives, is made with pieces of raspberry and French raspberry juice concentrate.
Format 01 / 06
A gourmet shop with no indoor seating, opening straight onto the street. Designed as a modern, welcoming counter, it lets passers-by reach our specialities easily.
Format 02 / 06
A gourmet shop offering takeaway from a counter open to the street, together with a welcoming indoor space where customers can sit and enjoy their order on the spot.
Format 03 / 06
An open, accessible outlet set right in the middle of shopping walkways. With no enclosing walls, it stands as a gourmet counter visible from every side.
Format 04 / 06
Our sweet and savoury waffles and our artisan ice cream, taken straight to markets, festivals and events. A travelling concept, modern and festive.
Format 05 / 06
A mobile, flexible concept, ideal for markets, trade fairs, festivals and private events. Easy to set up and to move.
Format 06 / 06
A light, mobile, demountable structure, ideal for markets, fairs, trade shows and private events. Our sweet Liège waffles, served with drinks.
Waffle maker & ice-cream maker
"Developing a flavour takes time. You have to find the perfect balance between what you enjoy and the authenticity of our product."
Waffle craftsman
His secret? Everything is done by hand, from the kneading to the flouring. Free from preservatives, industrial colourings and additives, our ingredients are carefully chosen and come exclusively from Belgian producers — or European ones where that is not possible. Two hours of work, for your pleasure.
"Making ice cream is an art. Ours is to come as close as we can to the original flavour."
Ice-cream craftsman
The craftsman we entrust with our ice cream has been mastering this art since 1963. His ingredients come from short supply chains and French fruit cooperatives wherever possible. Every one of our ice creams is tasted daily by a tasting panel.
What matters to us
For professionals
Corner, shop, kiosk, food truck or mobile counter: we support every franchisee in choosing the format, setting up and training on the product.
Become a franchisee
